Touchwood Flowers of Port Macquarie are a multi-award winning florist who specialise in bringing joy and comfort to their customers every day, and needed a website to make that a simple and streamlined shopping experience on any device. The resulting eCommerce store and beautiful brand refresh is a hit with their bottom line and audience alike!

A WEBSITE FOR AN AWARD WINNING BUSINESS

Touchwood Flowers Port Macquarie, are a multi-award winning florist and small business specialising in bringing joy and comfort to their customers each and every day.

OLD WEBSITE DID NOT WORK ON MOBILE DEVICES

Ashley Sargeson approached PC Pitstop for a website redesign after their old website no longer worked on mobile devices like tablets and smartphones. Upon surveying, we found that around 60% of their market used a smartphone and the need for a website that worked across all devices was needed to streamline services for these clients as well as capture a greater portion of the floral marketplace locally and nationwide.

WITH A NEW WEBSITE CAME A LONG OVERDUE RE-BRAND

Being a trusted icon in the Hastings for so many years and without any modernising of their overall look for just as long, Ashley knew with the website upgrade, they needed a new logo. The existing one had carried them so far but they knew they needed something truly amazing to propel them to the next level of business.

WE REDESIGNED THEIR ENTIRE BRAND

We collaborated with the Touchwood team and our graphics team for a fresher brand and the end result is simply stunning. The new logo is elegant yet still playful and creative, speaking to the wide demographic of their audience – and the public loved it. So much so, that after the launch of the new website and re-brand, the Touchwood team won a popular award in Sydney for their new marketing!

MOBILE FRIENDLY EQUALS MORE SALES!

From the beginning we needed the website to work on mobile. People are on the go and need to order flowers when they think of them, sometimes in awkward situations or while in transit. We created an easy to use interface that allows simple online ordering of flowers that are shipped and delivered to happy recipients.

ACCEPT PAYMENTS ONLINE

Payment is online and secure and the entire shopping process is swift and smooth. Ashley and her team are now run off their feet with new orders, so much so that in the first month after launch they are up 27% on online flower sales! Two years on, they are experiencing 307% year-on-year growth!

DO YOU HAVE A VISUAL HEAVY SHOPPING SITE THAT NEEDS MOBILE OPTIMISING?

There’s nothing worse than landing on a site that is outdated with accessibility and requires so much scrolling and stretching to see the basic menu options, let alone make an important purchase on a time crunch!

STOP LOSING CUSTOMERS TO YOUR COMPETITORS

You are losing potential customers by the hour if this is how your site currently performs, and if the branding is lacklustre, they will be gone even sooner! Mobile optimisation can no longer be ignored as smart device use and convenience grows, you must too – Contact us to discuss your best customer capturing solutions today.